Battambang · Cambodia
Human-Centered Research in Battambang
Psychology-led qualitative and mixed-methods research to understand how people think, feel, and behave in context for organizations in Battambang, Cambodia.
Psychology-led qualitative and mixed-methods research to understand how people think, feel, and behave in context for organizations in Battambang, Cambodia.
Battambang is Cambodia's second-largest city with agricultural traditions and a growing arts scene. Groundwork's psychology-led approach ensures that research conducted here reflects the real behaviors, emotions, and decision-making patterns of people in this specific context.
Cambodia's young population and rapidly growing economy, combined with its rich cultural heritage, create a unique environment for understanding emerging consumer behaviors and social dynamics.
Every project is directly handled by experienced consultants with deep Cambodian context.
We study people as they live—within the families, communities, and systems of Battambang.
We uncover what people feel, avoid, rationalize, and struggle to articulate.
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Grounded in behavior. Built for real decisions.Work With Us in Battambang