A psychology-led research and insights consultancy helping organizations uncover how people think, feel, and decide—within real-world Filipino contexts.
Led by Mara Patricia Yusingco & Jonathan Robert Ilagan
PhD, RPsy · Licensed Psychologists
Groundwork brings together clinical psychology, behavioral science, and human-centered design to generate insights that lead to meaningful, actionable decisions.
We go beyond surface-level opinions to understand the motivations, emotions, and lived experiences that shape behavior—especially within the complexities of everyday life in the Philippines.
Our Depth
Surveys, stated preferences, reported behaviors
Observed behaviors, patterns, routines, workarounds
Motivations, fears, aspirations, internal narratives
The cultural, social, and emotional drivers that shape real decisions
What We Do
Qualitative and mixed-methods research to understand how people think, feel, and behave in context.
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Translating research into clear, actionable insights that inform direction and organizational decisions.
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Examining how people move through experiences, services, or systems—and where things break down.
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Designing and supporting implementation of solutions grounded in insight—not just reports.
Learn moreTrusted by organizations across development, academia, and industry
Where We Work
While rooted in the Philippines, Groundwork conducts behavioral research and insight work across all 10 ASEAN member states — adapting methodology to local culture, language, and context.
Explore ASEAN CoverageWhat set Groundwork apart was their ability to go beyond what participants said and uncover what they actually felt. The insights reshaped how we approached the entire initiative.
Grounded in behavior.
Built for real decisions.
Get in Touch
Whether you're scoping a new project or exploring how behavioral insight can support your work, we'd love to hear from you.
