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Human-Centered Research in Myanmar

Groundwork provides qualitative and mixed-methods research to understand how people think, feel, and behave in context for organizations operating in Myanmar.

Myanmar landscape

Why Myanmar?

Myanmar's diverse ethnic landscape and ongoing social transformation create unique conditions for behavioral research, requiring deep sensitivity to local contexts and community dynamics.

Our work in Myanmar focuses on qualitative and mixed-methods research to understand how people think, feel, and behave in context. Every engagement is led directly by senior psychologists who understand the local context.

Human-Centered Research

What This Includes

In-depth interviews (IDIs)
Focus group discussions (FGDs)
Ethnographic and contextual research
Survey design and integration

What We Help Uncover

Decision-making processes
Everyday behaviors and routines
Emotional and social drivers

By Region

Human-Centered Research Across Myanmar

By City

Human-Centered Research in Major Myanmar Cities

Understanding people, where it actually happens.
Work With Us in Myanmar