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Research-Based Interventions in Vietnam

Groundwork provides designing and supporting implementation of solutions grounded in behavioral insight for organizations operating in Vietnam.

Vietnam landscape

Why Vietnam?

Vietnam's rapid economic growth and young population create a dynamic environment where traditional values and modern aspirations intersect in complex ways.

Our work in Vietnam focuses on designing and supporting implementation of solutions grounded in behavioral insight. Every engagement is led directly by senior psychologists who understand the local context.

Research-Based Interventions

What This Includes

Workshops and training programs
Service and experience improvement initiatives
Behaviorally informed interventions

What We Help Uncover

How to apply insights
What changes will stick
How to measure impact

By Region

Research-Based Interventions Across Vietnam

By City

Research-Based Interventions in Major Vietnamese Cities

Understanding people, where it actually happens.
Work With Us in Vietnam